DURBAN - It was a proud moment for the people of the province when the Free State stand at INDABA 2015 held in Durban, scooped third place at ICC over the weekend in the best stand award category.
Chief Executive Officer for Free State Tourism, Dhilosen Pillay described the award as a huge achievement, stating that the Free State was fast becoming recognised as a popular tourist destination on a global scale. The Free State launched its ground breaking Big Five campaign for the tourism market a while ago, with an outline of five major routes that run directly through the province to take the tourist on a journey of discovery through true African culture. The routes, namely the Cheetah Route, the Eagle Route, the Lion Route, the Flamingo Route and the Springbok Route, all offer a kaleidoscope of experiences and are designed to take the traveller through each of the province’s major regions, showing off its many facets.
Pillay confirmed that the campaign was in its second year running and has been well received by the masses. “We have a lot to show in terms of mining and agriculture which is a major sector of the Free State economy. But we are also expanding on what we have.
The Big Five concept has been well-received both nationally and internationally as the very concept provides us with a platform and vehicle to market the Free State as a very worthy tourist destination,” he said. The concept certainly proved so, with the first-class exhibition designed around the five major routes. Attendees to the exhibition were thrilled by the display, with many congratulating the Free State on its innovation.
Zaida Enver, CEO & INDABA Project Manager handing over the Bronze Award certificarte for Best Stand to Dhilosen Pillay, CEO of Free State Tourism Authority. © DUMELANGMEDIA